Herkkuammatti - Delicious Career

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Herkkuammatti (Delicious career) is a campaign designed to enhance the image of professional kitchens in Finland. The funding for the image campaign comes mainly from the National Quality Strategy for the Food Sector, a project coordinated by the Ministry of Agriculture and Forestry.

The goal of the image campaign is to make professional cooking and a career in large institutional and commercial kitchens an attractive choice for young people deciding on their future, and for adults considering a career change. In addition, the campaign aims to increase the professional pride of employees of institutional kitchens by highlighting the importance of their competence.

The campaign includes the following elements:

• The Herkkuammatti website for students and professionals, as well as for those who are considering a career in the field of professional cooking. The website contains information about professional cooking, career stories, and articles for professionals in the field.
• The Herkkuammatti video to support vocational guidance at schools. The video shows what professional cooking is all about.
• Meal planning and recipe contests: special diets (2010) and snacks for the elderly (2011)
• Recruiting events and professional exhibitions

Herkkuammatti campaign action plan 2012

• Pilot study to develop a diploma for school lunch programs
• A food theme week following the Baltic Sea Diet for public sector restaurants under the theme “Nordic Food” (a recipe competition and standardized recipes for professional kitchens); recipes emphasize the Baltic Sea Diet and the changing Nordic nutritional recommendations, including the element of sustainability. Innostu Itämeren ruokavaliosta -reseptikilpailu
• Herkkuammatti.fi information portal (website administration, content production, creating sub pages about the school lunch program diploma)